Below I have graphic elements created for both the Down East Wood Ducks and the Orem Owlz. While holding positions with both clubs I was in control of the account for many aspects other than the game itself. This includes simply promoting the brand with tweets and posts to keep up with social media trends – a few examples are attached.
DOWN EAST WOOD DUCKS
On Twitter we made quite the impact in the first-half, thanks in part to being the “new kid on the block.” Our top three tweets of the month were our jerseys – including the debut of our camouflage jersey. While the impression numbers were favorable, we wanted to improve engagement. We did exactly that in the second-half.
1st: 89 days, 2.3 million impressions – 25,300 per day – over 3,000 link clicks – 1.6% engagement rate
2nd: 80 days, 1.9 million impressions – 23,700 per day – over 3,000 link clicks – 3.0% engagement
For Facebook, we watched our audience and reach grow the entire season. Our first-half average post reach was 8,180 and total reach of 3,757. We improved both metrics to 9,052 (11% increase) and 5,109 (36% increase) respectively.
— Down East Wood Ducks (@GoWoodDucks) April 25, 2018
— Down East Wood Ducks (@GoWoodDucks) June 24, 2018
Through these postings and in-game updates, I improved several social analytics for the Owlz accounts in the first full month of the short season:
- 1.03 million impressions in July (254% increase from 2015)
- 54,300 profile visits in July (356% increase from 2015)
- 3.9% engagement rate (105% increase from 2015)
- 77, 572 total reach in July (162% increase from 2015)
- 184,861 impressions in July (159% increase from 2015)